Best Practice

Effective consumer loyalty rewards

Re-energising membership/subscription services with experiential incentives

Motivating purchase is one thing. But what if your business relies on long term commitment from consumers – what do effective consumer loyalty rewards look like? In the world of membership and subscription-based products and services, impulse purchase is a pipe dream. Businesses that require large one-off sign up fees – or ongoing payments over a…

employee recognition

Why millennials want real-time recognition – and what to do about it

According to research, 42% of millennial employees want feedback every week—or twice as often as other generations—and 80% would prefer to receive feedback in real time, while 41% of millennials prefer to be rewarded or recognised at least every month, if not more frequently (PwC). We talk to Jon Andrews, Head of Technology and Investment…

travel prize

Sail to success: how to deliver a travel prize

It’s becoming more and more important to give your consumers the chance to win money-can’t-buy prizes. As they ditch their love for material goods , and the brands offering them – they shift towards those giving them the opportunity to tick the latest adventure off their bucket list! Incorporating a travel or experience prize into…

4 trends in consumer behaviour: 2016 – 2017

Understanding consumer behaviour is the key to business success. A knowledge of what makes your audience tick answers some of the big questions your brand has when designing a promotion… Who are we targeting? Which mechanics resonate well? Which channels encourage engagement? Where can they be reached? How can we build relationships? So, how much…

4 ways you can influence consumer behaviour with your next promotion

You’ve done your research and have pinpointed your customers’ needs, but just how much do you know about what’s driving their decision making – and more importantly, how can you influence those decisions? With consumers becoming increasingly savvy about their investment in brands, it is more important than ever for businesses to develop a scrupulous…