Customer Loyalty

Positive Attitudes: The Psychological Impact of Rewards

Loyalty schemes, prizes and rewards have a huge impact on brand loyalty and customer engagement, right? But why? What is going on in people’s brains when they receive a reward? Understanding this is key to making the most out of any consumer reward strategy. Appreciation and rewards have noticeable positive psychological effects, particularly in the…

Random Acts of Kindness: Can Brands Make Customers Feel Good?

When was the last time you witnessed a good deed? Someone holding a door open? Someone in the office receiving a genuine compliment? Manchester City giving free tickets to football fans? Random acts of kindness are firmly back in people’s consciousness after February 12-18th was promoted as the official Random Acts of Kindness Week (#RAKWEEK2017),…

Loyalty In Action: 1ST CENTRAL

About 1ST CENTRAL 1ST CENTRAL is a competitive car insurance provider, offering the best possible prices, with the minimum of jargon. The Challenge Success in the insurance industry is built on repeat business, ensuring customers keep coming back to renew their policies – but with insurance generally being a begrudging purchase, it can be difficult…