Innovation

Innovation through mobile payment

Marketing that matters: Mobile payments go mainstream

Mobile payments have undoubtedly emerged as one of the most intriguing technologies to penetrate the marketing world…but how can they help drive consumer engagement – is ease of purchase really enough of an incentive? Our eBook, How new technology is driving the promotional marketing industry, looks at innovations in technology and how they can benefit marketers. As…

3D printing in promotional marketing

What 3D printing means for the future of promotional marketing technology

There’s a digital revolution taking place, and it means big things for the future of promotional marketing technology.  There is no escaping technology. Continual advancement is an inherent part of human nature, and the digital revolution has brought this to the fore. Every day there is news of a new – ever more unlikely –…

Beacon technology in promotional marketing

Personalised marketing, beacon technology and big opportunities for brands

Did you know that 66% of marketers believe that location-based, personalised advertising was the ‘most exciting’ mobile opportunity for 2016 (IAB UK)? Instantaneous, personalised and location specific: three key features of future marketing. Consumers want to know when and where to get the best deals and they want products to be specific to their tastes…

Innovations in packaging

How big brands are using innovations in packaging to supercharge sales

As brands continue to push the boundaries of what an effective consumer experience looks like, a handful of digital innovations are shaping the future of promotions. Emerging opportunities born out of the digital revolution. No-one can deny technology its place on the modern mantel. It’s ability to transform the way we market to shoppers is…

gamification

How digital has transformed gamification in the sales promotion space

Engagement. It’s the holy grail that every self-respecting brand seeks. A cereal brand doesn’t just want shoppers to pick its product off the shelf, consume it and not give it a second thought until the next time. It doesn’t want a purely transactional relationship. It wants to get under your skin. It wants to connect…