Stats & Trends

UK cinema trends

Popcorn and plot twists: What we learned from Mintel’s cinema report

In 2015, a bumper year in British cinema grabbed global attention. In 2016, the arrival of Virtual Reality got us talking about the future of film. Now in 2017, the trends and innovations defining the industry are shaping the way consumers experience cinema. With movie streaming services causing headaches for big name chains everywhere, the…

Incentivise students with cinema rewards

The elementary importance of out-of-school prgrams (and how to incentivise attendance)

The rationale rooted in rewards and incentives isn’t restricted to, or contained by, one industry, and the theories behind this have been even used to incentivise students. From brand-to-consumer promotions, to broader internal benefits at companies, schools, clubs and institutions, there is an incredible opportunity to utilise creative, engaging programs to motivate positive behaviour. Incentive…

Innovation through mobile payment

Marketing that matters: Mobile payments go mainstream

Mobile payments have undoubtedly emerged as one of the most intriguing technologies to penetrate the marketing world…but how can they help drive consumer engagement – is ease of purchase really enough of an incentive? Our eBook, How new technology is driving the promotional marketing industry, looks at innovations in technology and how they can benefit marketers. As…

3D printing in promotional marketing

What 3D printing means for the future of promotional marketing technology

There’s a digital revolution taking place, and it means big things for the future of promotional marketing technology.  There is no escaping technology. Continual advancement is an inherent part of human nature, and the digital revolution has brought this to the fore. Every day there is news of a new – ever more unlikely –…