How Cravendale’s sales rose 3% when it partnered with The Muppets film…

FMCG brand partnerships and film promotions

Partnering with a box office hit – how brands can win over film companies and stand out from the crowd

Why a golden time for UK film opens opportunities for brands

Ten key innovations in cinema – and why they bring new possibilities for brands

Cinema concept of vintage film reel with popcorn and movie tickets

Why do major FMCG brands continue to rely on cinema promotions?

From Basmati rice brand, Tilda, to snack producer, Peperami, fast food chain Burger King, and confectionary giant, Mars, FMCG companies have long been benefiting from running cinema ticket promotions, but why do these partnerships work so well and prove so enduring? We take a look…   Burger King has repeatedly turned to cinema Perhaps the…

Untitled design (2)

Why a golden time for UK film opens opportunities for brands

The UK film production sector is thriving. Figures released by the British Film Institute (BFI) show that £1.4bn was spent in Britain by international filmmakers in 2014 – a 35% increase on 2013, and the highest since the BFI began collecting records 20 years ago. 2015 – a bumper year for UK film The fruits…

iStock_000010022945_Medium_small

Why cinema holds the answer to employee rewards at Christmas – and why the force is particularly strong this year

More than half (55%) of employees do not receive a reward or gift from their employer at Christmas (source: Red Letter Days for Business, October 2015). It paints UK employers in a miserly light, yet it also suggests potentially damaging short-sightedness. Additional research has revealed that 27% of employees feel less motivated at Christmas than…

Partnership word written on two pieces of white paper jigsaw puzzles

How can brands capitalise on partnership marketing? Jo Coughlin, who sits on the recently launched UK Partnership Panel, explains…

Jo Coughlin is on the inaugural UK Partnership Panel – a group of specialists dedicated to partnership marketing – which launched in March 2015.  Jo was formerly Head of Partnerships at The Times and The Sunday Times, and Promotions Manager at Universal Pictures, and is now New Business Director at partnership marketing agency, Mediator Communications…

Scary eye peering through a hole

The Death of Cinema? Yeah right…

Some things don’t change, do they? Summer holidays are upon us, the UK heatwave is over, the football season is a month away and yet another year is flying by. Life’s tough, isn’t it? I’ve recently spent quite a lot of time listening to and learning from some very smart people. Some are a little…