How Cravendale’s sales rose 3% when it partnered with The Muppets film…

FMCG brand partnerships and film promotions

Partnering with a box office hit – how brands can win over film companies and stand out from the crowd

Why a golden time for UK film opens opportunities for brands

Ten key innovations in cinema – and why they bring new possibilities for brands

Partnering with a blockbuster film? What brands need to know about the finer details…

virtual reality

Behind the scenes: How Virtual Reality is changing film

Virtual reality (VR) featured heavily at the iconic Sundance Film Festival in January 2016, and in April, New York’s esteemed Tribeca Film Festival showcased 23 VR exhibits and interactive installations.  The Guardian also recently reported that, “VR as a film-making tool” appears to be “fully fledged”. We decided to put two experts on the spot…

reward employees

5 reasons why rewarding employees makes business sense

As Sir Richard Branson told inc.com, Virgin’s employees are the company’s top priority. “It should go without saying, if the person who works at your company is 100 percent proud of the brand and you give them the tools to do a good job and they are treated well, they’re going to be happy. “If…

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Why gift cards and cinema tickets create happy employees

The gift card and stored value market is worth over £5bn a year (source: UK Gift Card and Voucher Association (UKGCVA)). We ask Gail Cohen, Director General of the UKGCVA and formerly Marketing and Audience Director for the British Film Institute (BFI), why this is a valuable tool for employers when it comes to employee…

Cinema concept of vintage film reel with popcorn and movie tickets

Why do major FMCG brands continue to rely on cinema promotions?

From Basmati rice brand, Tilda, to snack producer, Peperami, fast food chain Burger King, and confectionary giant, Mars, FMCG companies have long been benefiting from running cinema ticket promotions, but why do these partnerships work so well and prove so enduring? We take a look…   Burger King has repeatedly turned to cinema Perhaps the…

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Why a golden time for UK film opens opportunities for brands

The UK film production sector is thriving. Figures released by the British Film Institute (BFI) show that £1.4bn was spent in Britain by international filmmakers in 2014 – a 35% increase on 2013, and the highest since the BFI began collecting records 20 years ago. 2015 – a bumper year for UK film The fruits…

Partnership word written on two pieces of white paper jigsaw puzzles

How can brands capitalise on partnership marketing? Jo Coughlin, who sits on the recently launched UK Partnership Panel, explains…

Jo Coughlin is on the inaugural UK Partnership Panel – a group of specialists dedicated to partnership marketing – which launched in March 2015.  Jo was formerly Head of Partnerships at The Times and The Sunday Times, and Promotions Manager at Universal Pictures, and is now New Business Director at partnership marketing agency, Mediator Communications…